Vinicius Brei is a Research Affiliate and Connection Science Fellow at the MIT Media Lab, Chair Tramontina Eletrik Associate Professor of Marketing at the Federal University of Rio Grande do Sul. His research focuses on the intersection of consumer analytics, judgment and decision-making, and market dynamics, with a particular emphasis on predicting individual and organizational behavior, estimating market potential, and forecasting demand for new business development. Utilizing a range of methods, including behavioral experiments and machine learning, Brei is also a former Visiting Scholar at Harvard University. He holds dual Ph.D. degrees in Sciences de Gestion from HEC Paris and Marketing from UFRGS, Brazil.